Sosyal Medya’yı En İyi Kullanan 100 Üniversite

Student Advisor adlı site Amerika’da sosyal medyayı en başarılı kullanan 100 okulu açıkladı. Birinci sırada Facebook’un kurulduğu Harvard Üniversitesi yer alıyor. Listede sadece Amerika’da bulunan okullar yer alıyor. İkinci sırada yer alan John Hopkins Üniversitesi Homewood insanların kampüsünü gezebilmeleri için bir iPhone aplikasyonu yazmış. Navigasyon ile entegre çalışan aplikasyon kampüsün içerisinde gezilecek nereler var, nasıl gidilir gibi bilgiler veriyor.


Listeye girmiş olan Üniversiteler, yaptıkları ve yapacakları organizasyonları insanlar ile paylaşıyor, olan bir etkinlik ile ilgili fotoğrafları Facebook profillerine yüklüyor ve insanlar ile etkileşim halinde bulunuyorlar. Twitter, YouTube gibi mecralarda da oldukça aktifler. Ayrıca listedeki bütün üniversiteler aynı zamanda bazı dersleri ücretsiz birer podcast olarak iTunes University üzerinden paylaşıyor. Üstelik bu podcastleri dinlemek veya izlemek için Üniversitenin öğrencisi olmak zorunda değilsiniz.

Log In | Sign Up Connect with Facebook . .
--------------------------------------------------------------------------------


Dean Tsouvalas | Editor-In-Chief
dtsouvalas@studentadvisor.com
.* About Top 100 Social Media Colleges methodology
« Prev 25 | Next 25 ».1. Harvard University(Cambridge, Massachusetts)
Zuckerberg was here. The next one is probably here too. Tough to top HarvardSocial - a group leading the way of social media and education.
. .2. Johns Hopkins University(Baltimore, Maryland)
Fantastic social media pages and the iPhone app is best-in-class.
. .3. United States Military Academy(West Point, New York)
With dozens of Facebook pages and RSS feeds, the cadets are well ahead of Annapolis. Our fave: The Band.
. .4. Carnegie Mellon University(Pittsburgh, Pennsylvania)
Our favorite interactive student social media dashboard with Yelp, real-time Twitter and Facebook updates --even the bus schedule.
. .5. University of Notre Dame(Notre Dame, Indiana)
Athletics rule for social media from rowing to softball to official Big East tweets. Extra point: One of the few colleges with a public social media policy page.
. .6. Stanford University(Stanford, California)
Stanford goes beyond just having a Facebook page with its app to promote how financial aid changed lives.
. .7. Columbia University in the City of New York(New York, New York)
Columbia has two massive social media directories worth envy, one for alumni and one for current students and faculty.
. .8. University of Miami(Coral Gables, Florida)
Miami's robust social media presence includes five RSS feeds - but the iTunes account needs some updating.
. .9. University of Florida(Gainesville, Florida)
Ouch, just one behind the rival Hurricanes. But the upcoming launch of Inside Gator Nation should change that. More than 70 Facebook pages too.
. .10. University of Oregon(Eugene, Oregon)
Now this is how to have a clean, clear social media index page with best practices and a very cool mobile site.
. .11. University of Kentucky(Lexington, Kentucky)
Top-notch interactive admissions site they call "SeeBlue" for admitted students. Quaint link to "New Media" on home page - does anyone still call it that?
. .12. Princeton University(Princeton, New Jersey)
Nice directory of professors' blogs, three YouTube channels, and even dining services is listed among Twitter accounts.
. .13. Emerson College(Boston, Massachusetts)
The videos on their social media directory and on YouTube are more entertaining than most TV shows today.
. .14. The University of Alabama(Tuscaloosa, Alabama)
Nifty video postcards from UA students and easy to connect with them on any social media page.
. .15. Mississippi State University(Mississippi State, Mississippi)
Sure MSU has more than 50 Facebook and Twitter accounts, but it's the daily campus photo that keeps us going back.
. .16. Spelman College(Atlanta, Georgia)
Inside Spelman Flickr account and YouTube channel give you a real view into this historically black college for women.
. .17. University of Kansas(Lawrence, Kansas)
The virtual tour rocks with relevant features including affordability -- and you can even apply directly from the page.
. .18. Duke University(Durham, North Carolina)
Dozens of Facebook pages and a social media-friendly site and massive video presence.
. .19. West Virginia University(Morgantown, West Virginia)
The Mountaineers smartly publish their Facebook do's and don'ts and get the award for the biggest social media icons we've seen.
. .20. Brown University(Providence, Rhode Island)
Consistently smart and fresh updates on YouTube, Flickr, and LinkedIn. Well executed and informative Facebook presence. Nicely done.
. .21. The University of Texas at Austin(Austin, Texas)
The Longhorns go big with more than 200 Facebook accounts and complete guidelines for dealing with social media.
. .22. Roanoke College(Salem, Virginia)
Exceptional use of video on their site. Even the Roanoke web team has a great blog.
. .23. Texas Tech University(Lubbock, Texas)
Not to be missed: The "Get Your Guns Up!" photo gallery and Texas Tech Today.
. .24. Yale University(New Haven, Connecticut)
The Good: Fully developed iTunes presence. The Bad: Hadn't updated main Facebook page since Sept. 20.
. .25. Dartmouth College(Hanover, New Hampshire)
Once you "like" Dartmouth's Facebook page, you get to a welcome page with a note from the president. Our fave: The YouTube channel with Dartmouth Idol competition.
. .26. Syracuse University(Syracuse, New York)Prominent portion of homepage is devoted to social media updates, and virtual tours are available as a Facebook app.
. .
27. Butler University(Indianapolis, Indiana)Learn about life on the organic farm from one of the many blogs or get updates from their bulldog mascot on Twitter.
. .
28. Oregon State University(Corvallis, Oregon)Their creative YouTube channel is "powered by orange" with channels on campus life, events, courses and athletics.
. .
29. Vanderbilt University(Nashville, Tennessee)Vanderbilt on iTunes U lets students download coursework, lectures, music, sports and more. This college knows its audience.
. .
30. Baylor University(Waco, Texas)Zero social media links on homepage, but redeem themselves with two large social media directories - for students and alumni.
. .
31. Smith College(Northampton, Massachusetts)Smith's alumni site better leverages social media than the main page.
. .
32. Howard University(Washington, District of Columbia)Howard virtual tour is packed with information and viewed by over 70K students each year.
. .
33. University of Virginia-Main Campus(Charlottesville, Virginia)There isn't a platform that U.Va is not using from RSS feeds, LinkedIn, Podcasts, iTunes U to their mobile "The Good Old App."
. .
34. Full Sail University(Winter Park, Florida)No surprise, this digital-arts savvy university is making waves in social media - and the Oscars.
. .
35. University of North Carolina at Chapel Hill(Chapel Hill, North Carolina)Plethora of iTunes content, our favorite was their two-way video podcast on the future of news.
. .
36. Michigan State University(East Lansing, Michigan)Fresh Flickr feed, SlideShare too. Geeky nice touch: MSU home page lists "Engagement" before "Athletics" in its top navigation.
. .
37. Clemson University(Clemson, South Carolina)Sure Clemson has an impressive social media directory and iTunes virtual campus tour app, but it's their 20 webcams that keep us entertained for hours.
. .
38. University of Washington-Seattle Campus(Seattle, Washington)Take time and watch the UW video channel with Husky Classic games or the half hour newsmagazine show UW360.
. .
39. Saint Norbert College(De Pere, Wisconsin)Blogger Nate Wine, biology major, class of 2011, has an honest take on life and leveraging social media as a way to materialize his dreams that is inspiring.
. .
40. Oklahoma Christian University(Edmond, Oklahoma)Blogs take top priority in the navigation. Our favorite is "Leaving the Nest" where Shelley shares her experiences as an OC parent.
. .
41. College of Charleston(Charleston, South Carolina)Boasts the first iTunes Tour app with 18 videos of campus narrated by four college students.
. .
42. Kansas State University(Manhattan, Kansas)The country's first land-grant college proves it isn't stuck in the 1800s.
. .
43. Boston College(Chestnut Hill, Massachusetts)Individually BC's Twitter, Facebook, YouTube and faculty blogs are solid but the BC homepage doesn't know they exist.
. .
44. Cornell University(Ithaca, New York)Hi Mom! The live Cornell web cam gives you control to zoom into the benches outside to see your friends up close and personal. No squinting necessary.
. .
45. University of Wisconsin-Madison(Madison, Wisconsin)Union-busting talk keeps their social media pages lively; FourSquare link on the home page is a nice-to-have, but last update we saw was October.
. .
46. Macalester College(Saint Paul, Minnesota)President Brian Rosenberg's clever self-parody made him a YouTube sensation.
. .
47. Biola University(La Mirada, California)Undergrads and graduate students have incredible social media sites with blogs and videos chronicling the "journey" of incoming students.
. .
48. University of Arizona(Tucson, Arizona)Novel approach: The dean of students has a robust page including an AIM account so students may ask questions anonymously.
. .
49. Bates College(Lewiston, Maine)Bates nails the social media page and proves they rule with Facebook alumni Pages from 1960 to present.
. .
50. Rollins College(Winter Park, Florida)Rollins reached out through social media to celebrate its 125th anniversary this past year and in the process they boosted Facebook and Twitter followers.
. .
51. Appalachian State University(Boone, North Carolina)Not every school asks questions like "How many students at AppState have hammocks?" on Twitter, but this one does.
. .
52. Lynn University(Boca Raton, Florida)Lynn students and staff are blogging up a storm! Check out the school's fun and informative blog directory featuring real-time updates.
. .
53. University of Chicago(Chicago, Illinois)UChicago owns the mobile space with handy apps for Android, iPhone, and Blackberry.
. .
54. Rhode Island School of Design(Providence, Rhode Island)RISD knows social media from "The All-Nighter" student culture destination. And it starts at the top: more than 150,000 follow school President John Maeda.
. .
55. Saint Leo University(Saint Leo, Florida)Saint Leo is on top of it with two video sites, but it's time for the last rites for that Myspace link.
. .
56. Marquette University(Milwaukee, Wisconsin)Marquette leverages the power of Tumblr to create a digest of their "greatest web hits."
. .
57. Oral Roberts University(Tulsa, Oklahoma)ORU has a huge social media following even though finding the social media links on their home page is like playing a game of I Spy.
. .
58. Georgetown University(Washington, District of Columbia)Georgetown just revamped its iTunes U audio and video presence, now it just needs fresh content.
. .
59. Boston University(Boston, Massachusetts)All but invisible home page links to serious social media team that even has a page of BU Hashtags.
. .
60. Berry College(Mount Berry, Georgia)The YouTube video of the "Derivative Rag" by Dr. Eric McDowell, chair of Math Department is not to be missed.
. .
61. Cornell College(Mount Vernon, Iowa)No, not the one in Ithaca (#44). They get snarky about that, and with good reason: This Cornell is smart enough to feature LinkedIn and Foursquare on their home page.
. .
62. College of William and Mary(Williamsburg, Virginia)William & Mary's social media directory, called "social stream", is the most visually engaging page we've seen.
. .
63. Xavier University(Cincinnati, Ohio)Xavier's "Ask the Expert" YouTube series puts staff members on the spot with questions on everything from Oscar nominations to turkey dinners.
. .
64. Oklahoma City University(Oklahoma City, Oklahoma)OCU uses Facebook to document campus traditions like upperclassmen helping freshmen on move in day.
. .
65. Babson College(Wellesley, Massachusetts)The Good: Cutting-edge social media research (yep, it's on SlideShare). The Bad: Home page is inexplicably a social media wasteland that screams 2002.
. .
66. University of Hawaii-West Oahu(Pearl City, Hawaii)Flipping through this school's official Flickr profile feels like sifting through vacation photos from paradise.
. .
67. Ithaca College(Ithaca, New York)They claim "every Ithacan has a story to tell" and believe it or not they do via blogs and ePortfolios.
. .
68. Massachusetts Institute of Technology(Cambridge, Massachusetts)MIT has a well-respected social media team that doesn't get any help from its social-media free home page.
. .
69. Seattle University(Seattle, Washington)The motto for their Conversation Education program is "stimulating dialogue. Changing the future." Yep, the Redhawks get it - just check out their Facebook wall.
. .
70. Presbyterian College(Clinton, South Carolina)Their virtual college site Blue House that students and alumni can call "home" is one of our favorites.
. .
71. Wesleyan University(Middletown, Connecticut)Great presence on Flickr and iTunes U, but don't expect them to follow you back on Twitter.
. .
72. Denison University(Granville, Ohio)One of the more popular stories at "The Den" Denison University News, Stories and Ideas was "should you friend your parent on Facebook."
. .
73. Tufts University(Medford, Massachusetts)Tufts has been a leader in social media, but our favorite uses are the daily menu tweets from three cafeterias.
. .
74. Transylvania University(Lexington, Kentucky)Transy has tactfully mastered the art of the retweet by sharing stories about student life, academics, and athletics under the school's main Twitter account.
. .
75. Arizona State University(Tempe, Arizona)The Sun Devils keep busy by checking into campus hot spots on Foursquare and connecting on the private devil2devil social network.
. .
76. Colgate University(Hamilton, New York)Dozens of podcasts from notable Raider alums from prominent link on home page. Online open house chats are our faves.
. .
77. Rhodes College(Memphis, Tennessee)Rhodes Social Lynx is the clever name for the social media directory which includes videos, photos, audio, blogs, experts and more.
. .
78. American Musical and Dramatic Academy(New York, New York)This Performing Arts College stars in social media. You may not find FAME but you will get your avatar on the AMDA World Twitter Wall if you follow them on Twitter - we've never seen this before.
. .
79. Art Center College of Design(Pasadena, California)Art Center College of Design has an advantage -visually stunning site with engaging features -online gallery of student work kept us busy for hours - don't tell my boss.
. .
80. California College of the Arts(Oakland, California)This forward thinking college has a list of the most commonly requested pages based on current student inquiries easily available.
. .
81. Gettysburg College(Gettysburg, Pennsylvania)Impressive feature of how Gettysburg Grads are changing the world.
. .
82. Lawrence University(Appleton, Wisconsin)Facebook page manager really digs to find stories of current and past students, like how Michael '78 met his wife. Plus we totally dig the FB page of "Where in the World is LU?"
. .
83. Kenyon College(Gambier, Ohio)We were delighted to see Kenyon's iTunes page promoted heavily, but it could use some updating.
. .
84. Vassar College(Poughkeepsie, New York)The student vs. faculty basketball game on YouTube is 'must see TV' plus Vassar has one of the best uses of newsletters we've seen.
. .
85. Amherst College(Amherst, Massachusetts)We appreciated the immediate YouTube updates chronicling the Amherst College women's basketball team's experience at 2011 NCAA D-3 Final Four.
. .
86. Rush University(Chicago, Illinois)Rush University's virtual campus tour lets you connect and apply directly with the school while online, and provost gives updated semester messages via YouTube.
. .
87. Mount Holyoke College(South Hadley, Massachusetts)Social media being used by college president in her public feud with the Governor of Maine. Site's "Questioning Authority" and "Video Bookshelf" are not to be missed.
. .
88. Bethany College-Bethany(Bethany, West Virginia)Daily blog posts and Bethany trivia questions keeps things interesting, and nice to see Vimeo and Flicker streams linked on home page. Facebook page a non-starter though.
. .
89. Winthrop University(Rock Hill, South Carolina)Did you get to experience World Wide Winthrop Day? Re-live the experience on YouTube.
. .
90. Wofford College(Spartanburg, South Carolina)All but one of Wofford's 15 faculty, student and staff blogs are freshly updated; Unfortunately home page successfully hides all social media links.
. .
91. Abilene Christian University(Abilene, Texas)Adding to their social prowess: An insightful YouTube video about the state of mobile learning.
. .
92. Ouachita Baptist University(Arkadelphia, Arkansas)Signal-the online student newspaper is great. You can watch videos and even see a slide show of students playing Harry Potter's Quiddich.
. .
93. Barnard College(New York, New York)Polished YouTube videos from New York City's first and arguably the nation's most sought-after women's college.
. .
94. Berea College(Berea, Kentucky)Innovative school use of social media including the Berea Blogtalk Radio channel.
. .
95. Trinity University(San Antonio, Texas)One of our favorite virtual tours is the Trinity Dorm - make yourself at home on a virtual visit.
. .
96. Union University(Jackson, Tennessee)Nice range of social media accounts at Union, from Tweets about Biblical studies to poetry at Barefoots Joe.
. .
97. Saint Marys College(Notre Dame, Indiana)Last year St. Mary's College created a social-media driven commencement website allowing students to create a "digital keepsake" with photos, streaming video - awesome. Hopefully it wasn't only a one year thing.
. .
98. Allegheny College(Meadville, Pennsylvania)Allegheny encourages instant messaging to access school departments and features a latest Tweets page -- a good idea but wasn't working when we last checked.
. .
99. Millsaps College(Jackson, Mississippi)Among other things, Millsaps' use of Google Calendars leverages the best of social media - highlighting wide range of school events from career fairs, lectures on optimizing memory and even alumni couples dinner.
. .
100. University of Georgia(Athens, Georgia)UGA effectively used social media to promote the 50th anniversary of its desegregation with its Celebrating Courage event and continues to update.
. .
* About Top 100 Social Media Colleges methodology
« Prev 25 | Next 25 »....
--------------------------------------------------------------------------------

Facebook Tüm Dünyada 700 Milyon Kullanıcıya Ulaşıyor

Inside Facebook Gold’un haberine göre Facebook Mart ayında 21.5 milyon yeni üye kazanarak dünya genelinde 661.5 milyon aktif kullanıcıya ulaştı. Çok kısa bir süre içerisinde 700 milyon üyeye ulaşması bekleniyor.

Türkiye’nin Facebook’taki son durumuna baktığımızda 27.890.160 kullanıcı ile tüm dünyada 4.sırada olduğunu görüyoruz.

Şehir bazlı dünya sıralamasında İstanbul 2. sırada, Ankara 7. sırada yer alıyor. Bu iki büyük şehrimizin New York, Chicago gibi şehirleri geçerek ilk 10’da yer alması Türkiye’nin Facebook’u ne denli benimsediğini ve yeni fırsatlara ne kadar açık bir ülke olduğunu gösteriyor.

Facebook Social Sign-In’de Google’ı solladı

Facebook Social Sign-In’de Google’ı solladı

Facebook, web-sitelerine giriş yapıp içerik paylaşmak için kullanılan social sign-in kullanımında en popüler ağ halini alarak Google’ı geride bıraktı.

Social sign-in bizlere birçok avantaj sağlıyor. Pazarlama gözü ile bakıldığı zaman, özellikle hedefleme için çok faydalı bir araç olarak karşımıza çıkıyor . Tüketici açısından bakıldığı zaman ise kullanıcının kendi kimliği ile siteyi deneyim etmesini sağlayan olan kolay ve basitleştirilmiş bir süreç halini alıyor.
Kullanıcı yönetim platformu Janrain, social sign-in için tercih edilen ağları analiz etti. Bu analiz raporuna göre 2011′in ilk çeyreğinde Facebook social sign-in’de %35′lik bir oran ile %31′lik Google’ı geride bıraktı. Bu oran 2010′un son çeyreğinde Facebook %27 iken Google %38′lerde seyrediyordu.

Twitter social sign-in oranında %7′lerde iken, bir sosyal ağ üzerinden paylaşılan içerik oranlamasında %32′lere çıkıyor. Bu değişimden görebildiğimiz üzere insanlar Twitter’ı bir içeriğin girişini yapmaktan çok bir içeriğe yönlendirme amacı ile yoğun olarak kullanmaktalar.


Social sign-in kullanımı görünüşe göre yayılmaya devam edecek. Facebook’ta varolan yorum özelliği olduğu sürece diğer ağlar için social sign-in ve sosyal paylaşımlarda Facebook’u geçmek oldukça zor olacaktır.

Kaynak: eMarketer